Health & Beauty

Camille Rose Case Study

Established in 2011, Camille Rose has quickly become a household brand. Inspired by her grandmother, Janell Stephens founded the company with a goal to make health and beauty products that gave women of color an all natural, luxurious experience. I recently started using Camille Rose hair products and became a huge fan of not only the hair line but of Janell Stephens and her grassroots approach. As an ode to the company’s success, I brainstormed a few ideas for a full-funnel brand campaign that could elevate the brand and give it definition across social platforms and various media outlets. Founder Janell Stephens got wind of this and asked me to present and ultimately design her in-store Holiday Kit packaging for Christmas 2025!