Shaqtin’ A Fool

Client: WarnerMedia / NBAonTNT (2017 - 2022)

Role: Creative Direction, Design Lead, Motion Graphics, Editing

Goal: Rebrand Shaq’s iconic segment on NBAonTNT as social first. Increase engagement and impressions across all social platforms

Strategy: Net new show package, social content and templates (Meta, Twitter, YouTube), weekly episodes and promos