Coca-Cola “Program Your Night”
Agency: MELT
Role: Creative Direction, Design, Motion Graphics, & Editing
Goal: Pitch full-funnel campaign idea that would potentially increase sales and brand engagement for Coca-Cola
Strategy: Presentation/deck and explainer video
Kroger x Nabisco “Taste of the Tournament”
Agency: MELT
Role: Creative Direction, Design, Motion Graphics & Editing
Goal: Pitch in-store/retail campaign that highlights Nabisco products across several Kroger locations during the March Madness tournament
Strategy: Explainer video