Case Studies

Camille Rose

Established in 2011, Camille Rose has quickly become a household brand. Inspired by her grandmother, Janell Stephens founded the company with a goal to make health and beauty products that gave women of color an all natural, luxurious experience. I recently started using Camille Rose hair products and became a huge fan of not only the hair line but of Janell Stephens and her grassroots approach. As an ode to the company’s success, I brainstormed a few ideas for a full-funnel brand campaign that could elevate the brand and give it definition across social platforms and various media outlets. Founder Janell Stephens got wind of this and asked me to present and ultimately design her in-store Holiday Kit packaging for Christmas 2025.

  • Intro
  • Company Category & Specialties
  • CEO Bio
  • Founding Concept
  • Where To Buy
  • List of Products
  • Social Media Presence
  • Competitors
  • Mielle Organics
  • Mielle Organics
  • Shea Moisture
  • Shea Moisture
  • Pattern Beauty
  • Pattern Beauty
  • Camille Rose
  • Camille Rose
  • Brand Growth Ideas
  • Table of Contents
  • Goal
  • Target Audience
  • Strategy
  • Brand Guide Update Suggestions
  • 360 Campaign - Creative Directions
  • Direction 01
  • Direction 01
  • Direction 02
  • Direction 02
  • Direction 03
  • Direction 03
  • Recap

“Whatnot” Case Study

Established in 2019, Whatnot has become a leader in live e-commerce, as it brings “together community, shopping and entertainment” in one place. Their approach to the “future of e-commerce” is spreading quickly and gaining exponential attraction among various culture groups, including collectors, sneakerheads and trade card enthusiasts. Recently, I have grown to become a huge fan of Whatnot - especially of their sneakers category! Sellers like Coolkicks and Stews Shoes captivate their buyers, viewers, and online fanbase with live engagement, thorough moderators, and amazing steals you’d never find on SNKRS…did I mention giveaways?!

Here’s a small case study of a few UGC/social concepts I came up with in relation to Whatnot’s sneaker/streetwear category. It also includes how I might approach goal setting and strategy in order to implement these campaign ideas to grow the niche and overall audience in that space. Disclaimer: This is a personal case study for demo purposes only and is not affiliated with Whatnot or any of its affiliates.

  • Intro

  • Agenda

  • Goal

  • Target Audience

  • Competition

  • Competition

  • Whatnot Value Props

  • Strategy

  • Concepts

  • Concept 01 - Copy & Moodboard

  • Concept 01 - Storyboard & Content Idea

  • Concept 02 - Copy & Moodboard

  • Concept 02 - Storyboard & Content Idea

  • Concept 03 - Copy & Moodboard

  • Concept 03 - Storyboard & Content Idea

  • Alt. Concepts

  • End

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